SNSD new models for J. ESTINA

The ladies of SNSD are the new faces of J. ESTINA! Recently we reported that Seohyun & Soo Young were the newest Fall models for the fashion brand, and now it’s been revealed that all of SNSD will be models.

The reason for J. ESTINA choosing SNSD to be their official endorsement models is not simply due to the fact that they are a popular girl group. The ladies are at the forefront of the Hallyu wave that’s making a tremendous impact overseas and like the brand itself, SNSD’s image also pairs well with the chic ‘real princess’ concept that they are currently pushing.

J. Estina will be releasing a new line of bags called, ‘SNSD backpack’. The backpacks will display the floral pattern that’s classic J. ESTINA, and will be offered in two colors of brown and ivory. In late October, they will be releasing their special S/S design- a red-colored bag decorated with studs.

The bags are sure to be a hit for the new autumn/winter season!